The modern family tradition, ‘Elf for Christmas’ has scooped its first award, taking home the LovedByParents Platinum Award in the Best Creative Activity category.

Elf for Christmas is a magical toy & creative reward kit perfect for girls & boys aged 2 & over. Available as a girl or boy Elf, this engaging toy brings fun & magic to your home throughout December – while promoting good behaviour and family engagement.

The magical reward kit includes an arrival letter from Santa, explaining Elf's role in your home, a reward chart & stickers, Mini Report Cards & Certificates that can be used to promote kindness & good behaviour. Throughout December, children can receive unique personalised emails from Santa Claus, with information that your Elf has learnt about you. It really is magic. All you need to do is believe it!

Sarah Greenwell, creator behind the Elf for Christmas concept, commented “We’re thrilled to have been awarded Platinum in the LovedByParents Awards. From the start we have been working hard to create a toy & an experience, that the whole family can enjoy. We are proud that the quality & innovation of Elf for Christmas has been recognized by the LovedByParents Awards.”

Hurray! Let the celebrations begin!